Appraisal System to Compose Tourism Promotional Texts

The global tourism industry is ever-evolving, driven by the desires and aspirations of travelers who seek new experiences and adventures. In such a competitive environment, the success of a destination often hinges on the effectiveness of its promotional efforts. Words have the power to shape perceptions, evoke emotions, and influence decisions, making language an indispensable tool in the realm of tourism marketing.
This book, inspired by the rich and diverse tourism landscape of Indonesia, aims to explore the intricate relationship between language and tourism promotion through the lens of appraisal theory. Derived from systemic functional linguistics, appraisal theory offers a framework for understanding how language conveys attitudes, builds relationships, and evaluates entities. By applying this theory to tourism texts, we can uncover the strategies that make a destination irresistible to potential travelers.
The idea for this book emerged from a recognition of the need to bridge the gap between linguistic theory and practical application. While many resources focus on the technical aspects of tourism marketing, few delve into the linguistic nuances that make a promotional text truly compelling. This book seeks to fill that void by offering a structured approach to crafting tourism texts that resonate with the target audience.