Model Media Hiperlokal Untuk Radio Siaran
Original price was: Rp 65.000,00.Rp 60.000,00Current price is: Rp 60.000,00.
Model Media Hiperlokal untuk Radio Siaran
Oleh Rocky Prasetyo Jati
Model Media Hiperlokal untuk Keterlibatan Komunitas melalui Radio Siaran bukan sekadar buku, melainkan sebuah perjalanan inovasi yang menjembatani tradisi dengan teknologi, mempertemukan suara komunitas dengan kekuatan media digital. Buku ini adalah hasil dari upaya kolaboratif yang mendobrak batasan, memacu kreativitas, dan menghadirkan solusi nyata di tengah era disrupsi.
Seiring dengan perkembangan media komunitas, media siaran swasta juga menunjukkan tren serupa melalui adaptasi model yang mengedepankan kolaborasi erat dengan komunitas lokal. Kolaborasi ini memungkinkan media siaran swasta tidak hanya bertahan dalam persaingan ketat dan perubahan lanskap media, tetapi juga menghasilkan konten yang lebih spesifik dan relevan bagi audiens target mereka. Model ini menciptakan hubungan yang saling menguntungkan, ketika komunitas memperoleh platform untuk menyuarakan aspirasinya, sementara media siaran swasta mendapatkan kepercayaan serta keterlibatan yang lebih besar dari pendengarnya.
Buku ini mengkaji pada pengembangan teknologi multiplatform berbasis media hiperlokal yang diterapkan oleh media radio siaran, dengan studi kasus pada Radio Kotaperak di Yogyakarta. Radio Kotaperak telah berupaya untuk mengintegrasikan podcast ke dalam strategi mereka sebagai langkah untuk mempertahankan eksistensi di era digital dan memperkaya konten budaya lokal. Hal ini perlu untuk memahami bagaimana teknologi ini dapat dimanfaatkan secara efektif dan tantangan apa saja yang mungkin dihadapi dalam proses ini.
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